Monday, 27 September 2010

T-shirt Press!

Just some of the fantastic press I have received since my Jeans for Genes 2010 charity t-shirt design launched in June! 

featured in 19-25 June 2010 issue of

"Designed by Sasha Helim, 
from London College of Fashion" 

featured in 22 August 2010 
Sunday Mirror magazine supplement
celebs on Sunday

as seen in August 2010 edition of 

 as featured in 5 September, 26 September and 3 October
 issues of
you Magazine

"Created by super-cool London College of Fashion student, Sasha Helim"

The official Jeans for Genes t-shirt is still on sale, get one just in time for Jeans for Genes day, October 1st! Follow the link below to buy one...

Sunday, 19 September 2010

Dancing Dolly

Body Shop


Cheek Tint

Lip gloss

These are some illustration designs i produced for The Body Shop's Spring/ Summer 2011 makeup collection competition. Congratulations to Katarina Voloder in my Fashion Illustration class who went on to win, her collection will be out this spring! Will be sure to post it when it does!

Thursday, 16 September 2010

Portobello Road Illustrations

This is the first project we did on my Fashion Illustration degree in which my group was given the beautiful Portobello Road as our subject matter. I hope you enjoy just a few illustrations i contributed to the lookbook...more to come!

Test Shoot

Just a few snaps from a test shoot for Dorothy Perkins' denim campaign with the beautiful Ivana from Elite.

...In the post!

Wednesday, 15 September 2010

Tuesday, 7 September 2010


To my joy yesterday- have covered my charity t-shirt i designed for Jeans for Genes!! See below:

Click here to read the article!

Thursday, 2 September 2010

Speaking of Lanvin...

Today it was confirmed that H&M's designer collaboration will be with... LANVIN! Fantastic news. I didn't queue up for Jimmy Choo but would defiantly consider doing so for Lanvin! The only Lanvin items i own are these cute diaries which i use for Uni. Need to buy some more! I was looking at the beautiful bridal collection Lanvin has to offer on Net-a-porter and came across this wedding veil. Amazing! Really excited to see what they come up with for H&M, i'm sure it won't disappoint. 

The most beautiful wedding veil 


I really love the visual merchandising at Harvey Nichols, their shop windows and in store merchandising is so creative and never fails to impress me. Their 4th floor contemporary fashion area is worth visiting too.

Cupcake and Saucer Hat!

Pop Up Shop

Today I visited the Lula Magazine Pop Up Shop at Harvey Nichols- only to find it had finished! Fortunately they still had a lot of the clothing and trinkets on show, as well as the cute lollipops that one of the girls was nice enough to give me